Lawn & Landscape Marketing Solutions

In addition to a regular print magazine issue. which is also delivered as a digital edition and available as an app, Lawn & Landscape produces on-site events, hosts adigital events and fields proprietary market research studies. We have a mobile-friendly website with run of site advertising, mobile static ads and category advertising, allowing your ad to be linked to content that pertains to your product.

Other unique marketing solutions include:

Category E-NewslettersExclusive category e-newsletters – Own your product/service category by being the sole sponsor of a series that contains top, quality content about your category. Custom designed, Market-specific content and a targeted audience deliver strong, measurable results.

Direct E-BlastDirect e-blasts – Deliver your message directly to a list of targeted decision-makers with a direct e-blast to those who have opted in to receive your product info. It can be your creative, or we can utilize our award-winning design team to customize your content.

January 2016The Big 2: State of the Industry Report & Top 100 – Consistently our most popular issues of the year, sponsoring or advertising in the State of the Industry Report or Top 100 issues means putting your company name on a package that people will keep reading throughout the year.

January 2016NEW for 2021: State of the Market reports – If you are planning a product launch or interested in "owning" a market category, these category exclusive reports are what you need to stand out as a market leader. Each report is devoted to key vertical market segments (Irrigation, Snow Removal, Maintenance, Lawn Care, Hardscape, Lighting).

January 2016Brand Spotlight – This two-page advertorial spread is laid out with copy and images you supply. Your company name is highlighted as that month's Brand Spotlight sponsor on the table of contents in the front of our print issue. The advertorial is also hosted online in a special section on our website. This exclusive opportunity has only 12 spots available.

Snow & Ice Report supplemental series – Reach contractors who diversify by offering snow and ice removal with this regional supplement. The Snow & Ice Report is sent to 40,000 qualified contractors in the areas of the United States and Canada with the heaviest concentration of snow. Featuring editorial specific to the concerns of the snow industry, this special section is published 6 times a year and is timed to the busiest buying/selling months in the snow and ice industry.

Category E-NewslettersQ&A With The Expert – Control your content when your company takes ownership of a specific product or topic via a five-question advertorial interview with an expert in your company or testimonial from an influential client.

Category E-NewslettersBroadcast Event – Establish your authority with this unique opportunity. Our professional video team works with you to produce a pre-recorded video segment featuring your products, product info and data, which is then broadcast to our audience followed by a live Q&A session. Broadcast Event is category exclusive and sold on a first come, first serve basis.

Category E-NewslettersCEO Spotlight – Be the star of this monthly recording which pairs your company’s executive and a successful customer contractor for a unique and in-depth Q&A. The spot is then pushed out in a special e-newsletter and hosted online for additional exposure.

Podcasts – Podcasts are a popular way to learn on the go. Sponsoring a Lawn & Landscape Radio Network podcast means getting your company in front of the landscapers who listen, whether it’s driving to the job, on the job, or in the evenings after work.

Corporate Webinar – Webinars hosted by Lawn & Landscape give your company the chance to put your industry expert in front of landscapers who are curious to learn about a topic relevant to your company’s products. Webinar topics can vary, and you can work with your sales rep to choose a topic and focus that works with your company and your potential customer pool.

Virtual Conferences – Help subscribers learn from the comfort of their home or office with a virtual conference. Featured quarterly, each event focuses on an industry-specific topic with speakers knowledgeable in the field.

>

TMI™ - TargetMarketIntelligence (TMI™) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements:

  • Dynamic software
  • Meticulous data management
  • Proprietary subscriber information of our customers and prospects

Features and benefits include:

  • Instant online access
  • Detailed market analysis
  • Rapid identification of new business opportunities
  • Access to thousands of new customers and prospects
  • Easy cross-referencing of your customer data with the TMI database
  • Custom market research
  • Export only the data you need
Intelligent Content Marketing – In today’s multi-channel media world, it is harder than ever to reach the right audience to tell your story. Lawn & Landscape is paving the way with the introduction of Intelligent Content Marketing. We enable you to create a unique marketing campaign with our audience once they begin to show interest in your area of expertise. Using intuitive marketing automation, we can deliver custom content or a specified ad message to a custom-tailored target audience. Intelligent Content Marketing takes lead nurturing and retargeting to a new level.
  • Target advertising to people based on the type of content they read
  • Target unknown users based on what their anonymous profile looks like (behavior on the internet)
  • Amplify your messaging to the broader internet based on how much they look like your current “magazine” target audience

Leverage the power of our brand and Intelligent Content Marketing for maximum results.

Leverage the power of our brand and Intelligent Content Marketing for maximum results.

Lawn & Landscape Media Kit