Lawn & Landscape Marketing Solutions

In addition to a regular print magazine issue which is also delivered as a digital edition and available as an app, Lawn & Landscape produces on-site events, hosts a podcast network and fields proprietary market research studies. We have a newly redesigned, mobile-friendly website with run of site advertising, home page takeover ads, and new this year: category advertising allowing your ad to be linked to content that pertains to your product.

Other unique marketing olutions include:

Category E-NewslettersExclusive category e-newsletters – Own your product category by being the sole sponsor of a series that contains top quality content about your product category. Custom designed, custom content and a targeted audience deliver strong, measurable results.

Direct E-BlastDirect e-blasts – Deliver your message directly to a list of targeted decision makers with a direct e-blast to those who have opted-in to receive your product info. It can be your creative, or we can utilize our award-winning design team to customize your content.

January 2016State of the Market Reports – Lawn & Landscape offers you the opportunity to position your company as the authority with our State of the Market reports on tree care, technology, mosquito control and design/build. Packages include a comprehensive research report, proprietary questions, social media promotion, 2 category e-newsletters and 2 full-page ads.

Snow & Ice Report Supplemental Series – Reach those contractors who diversify by offering snow and ice removal with this regional supplement. The Snow & Ice Report is sent to 40,000 qualified contractors in the areas of the United States and Canada with the heaviest concentration of snow. Featuring editorial specific to the concerns of the snow industry, this special section is published 6 times a year and is timed to the busiest buying/selling months in the snow and ice industry.

Research Sponsorships – Each year, we collaborate with our sponsoring partners to produce important special reports based on high-quality research conducted by our team. You can own a high-visibility, high-impact position in the market by sponsoring one of our key annual research projects. Those available:

 

  • Annual State of the Industry Report
  • Benchmarking Your Business
  • Top 100
  • Grow the Market
Dedicated Sections – Highlight your expertise in our dedicated sections on important industry issues. For example, we've covered UTVs, financing, trucks and engines.

 

TMI™ - TargetMarketIntelligence (TMI™) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements:

  • dynamic software
  • meticulous data management
  • proprietary subscriber information of our customers and prospects

Features and benefits include:

  • Instant online access
  • Detailed market analysis
  • Rapid identification of new business opportunities
  • Access to thousands of new customers and prospects
  • Easy cross-referencing of your customer data with the TMI database
  • Custom market research
  • Export only the data you need
Intelligent Content Marketing – In today’s multi-channel media world, it is harder than ever to reach the right audience to tell your story. Lawn & Landscape is paving the way with the introduction of Intelligent Content Marketing. We enable you to create a unique marketing campaign with our audience once they begin to show interest in your area of expertise. Using intuitive marketing automation, we can deliver custom content or a specified ad message to a custom-tailored target audience. Intelligent Content Marketing takes lead nurturing and retargeting to a new level.
  • Target advertising to people based on the type of content they read
  • Target unknown users based on what their anonymous profile looks like (behavior on the internet)
  • Amplify your messaging to the broader internet based on how much they look like your current “magazine” target audience

Leverage the power of our brand and Intelligent Content Marketing for maximum results.

Lawn & Landscape Media Kit