Lawn & Landscape Marketing Solutions
In addition to a regular print magazine issue. which is also delivered as a digital edition and available as an app, Lawn & Landscape produces on-site events, hosts a podcast network and fields proprietary market research studies. We have a newly redesigned, mobile-friendly website with run of site advertising, home page takeover ads, and new this year: category advertising allowing your ad to be linked to content that pertains to your product.
Other unique marketing solutions include:
Exclusive category e-newsletters – Own your product/service category by being the sole sponsor of a series that contains top, quality content about your category. Custom designed, Market-specific content and a targeted audience deliver strong, measurable results.
Direct e-blasts – Deliver your message directly to a list of targeted decision-makers with a direct e-blast to those who have opted in to receive your product info. It can be your creative, or we can utilize our award-winning design team to customize your content.
State of the Market reports – Lawn & Landscape offers you the opportunity to position your company as the authority with our State of the Market reports on tree care, technology, mosquito control and design/build. Packages include a comprehensive research report, proprietary questions, social media promotion, 2 category e-newsletters and 2 full-page ads.
Snow & Ice Report supplemental series – Reach contractors who diversify by offering snow and ice removal with this regional supplement. The Snow & Ice Report is sent to 40,000 qualified contractors in the areas of the United States and Canada with the heaviest concentration of snow. Featuring editorial specific to the concerns of the snow industry, this special section is published 6 times a year and is timed to the busiest buying/selling months in the snow and ice industry.
- Annual State of the Industry Report
- Benchmarking Your Business
- Top 100
- Grow the Market
Turnaround Tour – Three winning companies in need of a boost in business receive a year's worth of consulting from The Harvest Group. Their journeys are documented in print and online as the winners work with Bill Arman and Ed Laflamme throughout the year.
Backstage Pass – New for 2019, Lawn & Landscape will feature behind-the-scenes facility tours, highlighting the ways in which landscape companies across the country run their daily operations.
Q&A With The Expert – Control your content when your company takes ownership of a specific product or topic via a five-question advertorial interview with an expert in your company or testimonial from an influential client.
Employee of the Year – One of our most popular features and a high visibility opportunity, landscapers from around the country nominate worthy coworkers, employees and friends to be named Employee of the Year. The honor includes a feature article highlighting the person and their accolades.
Podcasts – In 2017, 44% of the US population listened to podcasts. Sponsoring the Lawn & Landscape Radio Network means getting your company in front of the landscapers who listen, whether it's driving to the job, on the job, or in the evenings after work.
Virtual Conferences – New for 2019, Lawn & Landscape will feature four quarterly events focusing on industry-specific topics with speakers knowledgeable on the topic.
Product of the Week – New for 2019 is this digital program to showcase our advertisers' products on a weekly basis, through the website and an enewsletter. Ideal for new product releases or updates.
Video Product Showcase – People love video. Submit a 180-word script highlighting a new or featured product to be included in this monthly newsletter. Narrated, and including images of your choosing, this is a great way to show our subscribers what your company can offer them.
TMI™ - TargetMarketIntelligence (TMI™) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements:
- Dynamic software
- Meticulous data management
- Proprietary subscriber information of our customers and prospects
Features and benefits include:
- Instant online access
- Detailed market analysis
- Rapid identification of new business opportunities
- Access to thousands of new customers and prospects
- Easy cross-referencing of your customer data with the TMI database
- Custom market research
- Export only the data you need
- Target advertising to people based on the type of content they read
- Target unknown users based on what their anonymous profile looks like (behavior on the internet)
- Amplify your messaging to the broader internet based on how much they look like your current “magazine” target audience
Leverage the power of our brand and Intelligent Content Marketing for maximum results.