Lawn 2021 Rate Card

Frequency Discounts*

Size1x6x12x18x24x
Full Page$8,723$7,670$7,248$6,713$6,404
2/3 Page$5,880$5,155$4,868$4,563$4,300
1/2 Island$5,171$4,547$4,276$4,011$3,787
1/2 Standard$4,529$3,990$3,811$3,523$3,314
1/3 Page$3,083$2,745$2,588$2,436$2,285
1/4 Page$2,329$2,042$1,913$1,811$1,710
1/6 Page$1,530$1,321$1,238$1,188$1,028

Covers6x12x18x24x
2nd Cover$8,429$7,855$7,305$6,742
3rd Cover$7,749$7,579$7,028$6,466
4th Cover$9,543$8,987$8,429$7,867
Color ChargesSingle PageSpread
Standard$584$955
Matched Color, Extra$690$1,061
Matched, Metallic Color$716$1,140
Four-Color Process, Extra$1,167$1,804

*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Nursery Management, Greenhouse Management, Garden Center, Produce Grower, Cannabis Business Times, Cannabis Dispensary and Hemp Grower.

Mechanical Requirements: Perfect-bound, three columns to a page. Paper stock: Machine coated, 40-lb. body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7/8" x 10 1/2".

Digital Files and Specifications for Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For details, contact Caitlin McCoy at 800-456-0707 or cmccoy@gie.net.

Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.


Ad Sizes (Non-Bleed)

SpecificationsWidthDepth
Full Page (non-bleed)7"10"
2/3 Page4 1/2"10"
1/2 Page Island4 1/2"7 1/2"
1/2 Page Horizontal7"4 7/8"
1/2 Page Vertical3 3/8"10"
1/3 Page Square4 1/2"4 7/8"
1/3 Page Vertical2 3/16"10"
1/4 Page Square3 3/8"4 7/8"
1/4 Page Horizontal7"2 3/8"
1/6 Page Vertical2 3/16"4 7/8"
1/6 Page Horizontal4 1/2"2 3/8"
Bleed Ad Sizes
(Available at no extra cost)
WidthDepth
Single Page Bleeds8-1/8"10-3/4"

Trim Area

7-7/8"10-1/2"
Live Area7"10"
Spread Bleeds16"10-3/4"

Trim Area

15 3/4"10-1/2"
Live Area14"10"

[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]

 


2021 Interactive

Web AdvertisingPixelsPriceUnits AvailableView Ad Unit
Leaderboard728x90$3,529/Per Month4Leaderboard
Medium Rectangle300x250$2,043/Per Month16Medium Rectangle
Half Page300x600$3,529/Per Month2Half-Page
Exclusive Half Page300x600$5,882/Per Month1Half-Page
Wallpaper Ads $2,941/Per Week1 
Exclusive Wallpaper Ads $9,411/Per Month1 
Static Mobile Banner320x50$5,882/Per Month2 
Exclusive Static Mobile Banner320x50$9,411/Per Month1 
Homepage Takeover500x500$8,235/Per Month2Lightbox
Exclusive Homepage Takeover500x500$10,588/Per Month1Lightbox

E-NewslettersPixels1x12x24x52xView Ad Unit
Medium Rectangles300x250$2,199$1,960$1,523$1,095Medium Rectangle E-News
Leaderboard728x90$1,013$911$702$593Leaderboard E-News
Sponsored Feature360x180$3,247   Text Ad

Lawn & Landscape Media Kit