Lawn & Landscape Rate Card

2019 Print

Frequency Discounts *

Size1x6x12x18x24x
Full Page$8,222$7,230$6,832$6,328$6,037
2/3 Page$5,543$4,859$4,589$4,302$4,053
1/2 Island$4,875$4,286$4,031$3,782$3,570
1/2 Standard$4,270$3,761$3,592$3,321$3,124
1/3 Page$2,907$2,588$2,440$2,297$2,154
1/4 Page$2,196$1,925$1,804$1,708$1,613
1/6 Page$1,443$1,246$1,167$1,120$970

Covers*6x12x18x24x
2nd Cover$7,946$7,405$6,886$6,355
3rd Cover$7,305$7,145$6,625$6,095
4th Cover$8,996$8,472$7,946$7,416
Color Charges*Single PageSpread
Standard$584$955
Matched Color, Extra$690$1,061
Matched, Metallic Color$716$1,140
Four-Color Process, Extra$1,167$1,804

*Frequency Discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Nursery Management, Greenhouse Management, Garden Center.

Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine coated, 38-lb. body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7/8" x 10 1/2.

Digital Files and Specifications For Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For more details, contact Caitlin McCoy at 800-456-0707 or cmccoy@gie.net.

Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.


Ad Sizes (Non-Bleed)

SpecificationsWidthDepth
Full Page (non-bleed)7"10"
2/3 Page4 1/2"10"
1/2 Page Island4 1/2"7 1/2"
1/2 Page Horizontal7"4 7/8"
1/2 Page Vertical3 3/8"10"
1/3 Page Square4 1/2"4 7/8"
1/3 Page Vertical2 3/16"10"
1/4 Page Square3 3/8"4 7/8"
1/4 Page Horizontal7"2 3/8"
1/6 Page Vertical2 3/16"4 7/8"
1/6 Page Horizontal4 1/2"2 3/8"
Bleed Ad Sizes
(Available at no extra cost)
WidthDepth
Single Page Bleeds8-1/8"10-3/4"

Trim Area

7-7/8"10-1/2"
Live Area7"10"
Spread Bleeds16"10-3/4"

Trim Area

15 3/4"10-1/2"
Live Area14"10"

[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]

 


2019 Interactive

Web AdvertisingPixelsMonthUnits AvailableView Ad Unit
Leaderboard728x90$2,5738Leaderboard Ad
Prime-Plus Square300x250$1,31016Cube Ad
Prime Tower300x600$2,1835Half-Page Ad
Lightbox500x500$9,456ExclusiveLightbox Ad

E-NewslettersPixels1x12x24x52xView Ad Unit
Prime-Plus Square300x250$1,594$1,421$1,104$794Prime Plus E-News
Bottom Leaderboard728x90$734$661$509$430Leaderboard E-News Ad
Sponsored Feature360x180$2,353   Sponsored Feature Ad

Lawn & Landscape Media Kit